diff --git a/indra/newview/skins/default/xui/en/floater_world_map.xml b/indra/newview/skins/default/xui/en/floater_world_map.xml
index 20629018e2..4b0c13dae7 100644
--- a/indra/newview/skins/default/xui/en/floater_world_map.xml
+++ b/indra/newview/skins/default/xui/en/floater_world_map.xml
@@ -61,7 +61,7 @@
      scale_image="true"
      left="4"
      layout="topleft"
-     name="Show My Location"
+     name="Show Current Location"
      tool_tip="Center map on my avatar's location"
      top="6"
      width="24" >
@@ -423,7 +423,7 @@
      tool_tip="Show friends on map"
      width="182">
         <combo_box.item
-         label="My Friends Online"
+         label="Friends Online"
          name="item1"
          value="None" />
 		<combo_box.commit_callback
@@ -444,7 +444,7 @@
      allow_text_entry="true"
      follows="top|right"
      height="23"
-     label="My Landmarks"
+     label="Landmarks"
      layout="topleft"
      top_delta="-3"
      left_pad="7"
@@ -453,7 +453,7 @@
      tool_tip="Landmark to show on map"
      width="182">
         <combo_box.item
-         label="My Landmarks"
+         label="Landmarks"
          name="item1"
          value="None" />
 		<combo_box.commit_callback
diff --git a/indra/newview/skins/default/xui/en/menu_attachment_self.xml b/indra/newview/skins/default/xui/en/menu_attachment_self.xml
index 84e81397be..6abfa664fe 100644
--- a/indra/newview/skins/default/xui/en/menu_attachment_self.xml
+++ b/indra/newview/skins/default/xui/en/menu_attachment_self.xml
@@ -75,7 +75,7 @@ name="Stand Up">
     <menu_item_call.on_enable
      function="Edit.EnableCustomizeAvatar" />
   </menu_item_call>
-  <menu_item_call label="Edit My Outfit"
+  <menu_item_call label="Edit Outfit"
 layout="topleft"
 name="Edit Outfit">
     <menu_item_call.on_click
@@ -83,7 +83,7 @@ name="Edit Outfit">
     <menu_item_call.on_enable
      function="Edit.EnableCustomizeAvatar" />
   </menu_item_call>
-  <menu_item_call label="Edit My Shape"
+  <menu_item_call label="Edit Shape"
     layout="topleft"
     name="Edit My Shape">
     <menu_item_call.on_click
@@ -92,7 +92,7 @@ name="Edit Outfit">
      function="Edit.EnableEditShape" />
   </menu_item_call>
   <menu_item_call
-    label="My Friends"
+    label="Friends"
     layout="topleft"
     name="Friends...">
     <menu_item_call.on_click
@@ -100,7 +100,7 @@ name="Edit Outfit">
      parameter="friends_panel" />
   </menu_item_call>
   <menu_item_call
-   label="My Groups"
+   label="Groups"
    layout="topleft"
    name="Groups...">
     <menu_item_call.on_click
@@ -108,7 +108,7 @@ name="Edit Outfit">
      parameter="groups_panel" />
   </menu_item_call>
   <menu_item_call
-    label="My Profile"
+    label="Profile"
     layout="topleft"
     name="Profile...">
     <menu_item_call.on_click
diff --git a/indra/newview/skins/default/xui/en/menu_avatar_self.xml b/indra/newview/skins/default/xui/en/menu_avatar_self.xml
index 2afa29ec10..ab2e3ecd12 100644
--- a/indra/newview/skins/default/xui/en/menu_avatar_self.xml
+++ b/indra/newview/skins/default/xui/en/menu_avatar_self.xml
@@ -201,7 +201,7 @@
         <menu_item_call.on_enable
          function="Edit.EnableCustomizeAvatar" />
     </menu_item_call>
-    <menu_item_call label="Edit My Outfit" 
+    <menu_item_call label="Edit Outfit" 
     layout="topleft"
     name="Edit Outfit">
        <menu_item_call.on_click
@@ -209,7 +209,7 @@
        <menu_item_call.on_enable
         function="Edit.EnableCustomizeAvatar" />
    </menu_item_call>
-    <menu_item_call label="Edit My Shape" 
+    <menu_item_call label="Edit Shape" 
     layout="topleft"
     name="Edit My Shape">
        <menu_item_call.on_click
@@ -218,7 +218,7 @@
         function="Edit.EnableEditShape" />
    </menu_item_call>
    <menu_item_call
-     label="My Friends"
+     label="Friends"
      layout="topleft"
      name="Friends...">
         <menu_item_call.on_click
@@ -226,7 +226,7 @@
          parameter="friends_panel" />
     </menu_item_call>
     <menu_item_call
-     label="My Groups"
+     label="Groups"
      layout="topleft"
      name="Groups...">
         <menu_item_call.on_click
@@ -234,7 +234,7 @@
          parameter="groups_panel" />
     </menu_item_call>
    <menu_item_call
-     label="My Profile"
+     label="Profile"
      layout="topleft"
      name="Profile...">
         <menu_item_call.on_click
diff --git a/indra/newview/skins/default/xui/en/menu_inspect_self_gear.xml b/indra/newview/skins/default/xui/en/menu_inspect_self_gear.xml
index 30c2cde552..63614902dc 100644
--- a/indra/newview/skins/default/xui/en/menu_inspect_self_gear.xml
+++ b/indra/newview/skins/default/xui/en/menu_inspect_self_gear.xml
@@ -34,7 +34,7 @@
      function="Edit.EnableCustomizeAvatar" />
   </menu_item_call>
   <menu_item_call
-   label="My Profile"
+   label="Profile"
    enabled="true" 
    name="my_profile">
     <menu_item_call.on_click
@@ -42,14 +42,14 @@
      parameter="agent" />
   </menu_item_call>
   <menu_item_call
-   label="My Friends"
+   label="Friends"
    name="my_friends">
     <menu_item_call.on_click
     function="SideTray.PanelPeopleTab"
     parameter="friends_panel" />
   </menu_item_call>
   <menu_item_call
-   label="My Groups"
+   label="Groups"
    name="my_groups">
     <menu_item_call.on_click
      function="SideTray.PanelPeopleTab"
diff --git a/indra/newview/skins/default/xui/en/menu_viewer.xml b/indra/newview/skins/default/xui/en/menu_viewer.xml
index 519880a804..ac168317de 100644
--- a/indra/newview/skins/default/xui/en/menu_viewer.xml
+++ b/indra/newview/skins/default/xui/en/menu_viewer.xml
@@ -11,7 +11,7 @@
         
         <menu_item_call
              label="Account"
-             name="Manage My Account">
+             name="Manage Account">
                 <menu_item_call.on_click
                  function="PromptShowURL"
                  name="ManageMyAccount_url"
@@ -317,7 +317,7 @@
             </menu_item_call>
         
         <menu_item_call
-             label="Show My Land"
+             label="Show Owned Land"
              name="My Land">
                 <menu_item_call.on_click
                  function="Floater.Show"
@@ -697,7 +697,7 @@
                function="Tools.EnableTakeCopy" />
           </menu_item_call>
           <menu_item_call
-			 label="Save Back to My Inventory"
+			 label="Save Back to Inventory"
 			 name="Save Object Back to My Inventory">
 			<menu_item_call.on_click
                function="Tools.SaveToInventory" />
diff --git a/indra/newview/skins/default/xui/en/panel_edit_profile.xml b/indra/newview/skins/default/xui/en/panel_edit_profile.xml
index 90dbddaff7..3c1693ac66 100644
--- a/indra/newview/skins/default/xui/en/panel_edit_profile.xml
+++ b/indra/newview/skins/default/xui/en/panel_edit_profile.xml
@@ -206,7 +206,7 @@
              top="10"
             name="second_life_photo_title_text"
              text_color="white"
-             value="[SECOND_LIFE]:"
+             value="Avatar:"
              width="100" />
             <texture_picker
              allow_no_texture="true"
@@ -263,7 +263,7 @@
              top_pad="10"
             name="real_world_photo_title_text"
              text_color="white"
-             value="Real World:"
+             value="More Info:"
              width="100" />
             <texture_picker
              allow_no_texture="true"
@@ -349,7 +349,7 @@
          name="title_acc_status_text"
          text_color="white"
          top_pad="10"
-         value="My Account:"
+         value="Account:"
          width="100" />
         <text_editor
          allow_scroll="false"
@@ -374,7 +374,7 @@
          layout="topleft"
          left="10"
          name="my_account_link"
-         value="[[URL] Go to My Dashboard]"
+         value="[[URL] Go to Account Dashboard]"
          width="200" />
         <text
          follows="left|top"
@@ -386,7 +386,7 @@
          name="title_partner_text"
          text_color="white"
          top_pad="10"
-         value="My Partner:"
+         value="Partner:"
          width="150" />
         <panel
          follows="left|top|right"
diff --git a/indra/newview/skins/default/xui/en/panel_group_general.xml b/indra/newview/skins/default/xui/en/panel_group_general.xml
index 70b96ca5eb..ab5a6eaf68 100644
--- a/indra/newview/skins/default/xui/en/panel_group_general.xml
+++ b/indra/newview/skins/default/xui/en/panel_group_general.xml
@@ -147,7 +147,7 @@ Hover your mouse over the options for more help.
          name="active_title_label"
          top_pad="5"
          width="300">
-            My title:
+            Current title:
         </text>
         <combo_box
          follows="left|top|right"
diff --git a/indra/newview/skins/default/xui/en/panel_landmarks.xml b/indra/newview/skins/default/xui/en/panel_landmarks.xml
index 2ae46f79a5..796ab58cbb 100644
--- a/indra/newview/skins/default/xui/en/panel_landmarks.xml
+++ b/indra/newview/skins/default/xui/en/panel_landmarks.xml
@@ -41,7 +41,7 @@
         <accordion_tab
          layout="topleft"
          name="tab_landmarks"
-         title="My Landmarks">
+         title="Landmarks">
             <places_inventory_panel
              allow_multi_select="true"
              border="false"
@@ -57,7 +57,7 @@
         <accordion_tab
          layout="topleft"
          name="tab_inventory"
-         title="My Inventory">
+         title="Inventory">
             <places_inventory_panel
              allow_multi_select="true"
              border="false"
diff --git a/indra/newview/skins/default/xui/en/panel_login.xml b/indra/newview/skins/default/xui/en/panel_login.xml
index a92e5329b9..395eb57ff0 100644
--- a/indra/newview/skins/default/xui/en/panel_login.xml
+++ b/indra/newview/skins/default/xui/en/panel_login.xml
@@ -135,11 +135,11 @@ top_pad="0"
 name="start_location_combo"
      width="170">
 <combo_box.item
-label="My last location"
+label="Last location"
 name="MyLastLocation"
          value="last" />
 <combo_box.item
-label="My home"
+label="Home"
 name="MyHome"
          value="home" />
 <combo_box.item
diff --git a/indra/newview/skins/default/xui/en/panel_me.xml b/indra/newview/skins/default/xui/en/panel_me.xml
index 84b5d11ba7..3a9e7f6289 100644
--- a/indra/newview/skins/default/xui/en/panel_me.xml
+++ b/indra/newview/skins/default/xui/en/panel_me.xml
@@ -4,7 +4,7 @@
  border="false"
  follows="all"
  height="570"
- label="My Profile"
+ label="Profile"
  layout="topleft"
  left="0"
  name="panel_me"
diff --git a/indra/newview/skins/default/xui/en/panel_navigation_bar.xml b/indra/newview/skins/default/xui/en/panel_navigation_bar.xml
index 082d51ed3c..a276e027a0 100644
--- a/indra/newview/skins/default/xui/en/panel_navigation_bar.xml
+++ b/indra/newview/skins/default/xui/en/panel_navigation_bar.xml
@@ -176,7 +176,7 @@
                      image_selected="TabIcon_Close_Off"
                      tab_stop="false"
                      follows="left|bottom"
-                     tool_tip="Show more of My Favorites"
+                     tool_tip="Show more favorites"
                      width="15"
 		     top="15"
                      height="15"/>
diff --git a/indra/newview/skins/default/xui/en/panel_notes.xml b/indra/newview/skins/default/xui/en/panel_notes.xml
index 124b1cfc6b..91e442f1ac 100644
--- a/indra/newview/skins/default/xui/en/panel_notes.xml
+++ b/indra/newview/skins/default/xui/en/panel_notes.xml
@@ -53,7 +53,7 @@
              name="status_message"
              text_color="white"
              top="10"
-             value="My private notes:"
+             value="Private notes:"
              width="293" />
             <text_editor
              follows="left|top"
diff --git a/indra/newview/skins/default/xui/en/panel_places.xml b/indra/newview/skins/default/xui/en/panel_places.xml
index 21314703b0..698a8c31e6 100644
--- a/indra/newview/skins/default/xui/en/panel_places.xml
+++ b/indra/newview/skins/default/xui/en/panel_places.xml
@@ -24,7 +24,7 @@ background_visible="true"
      height="23"
      layout="topleft"
      left="10"
-     label="Filter My Places"
+     label="Filter Places"
      max_length="300"
      name="Filter"
      top="3"
diff --git a/indra/newview/skins/default/xui/en/panel_preferences_general.xml b/indra/newview/skins/default/xui/en/panel_preferences_general.xml
index a660b5d785..2077dcf4a7 100644
--- a/indra/newview/skins/default/xui/en/panel_preferences_general.xml
+++ b/indra/newview/skins/default/xui/en/panel_preferences_general.xml
@@ -190,11 +190,11 @@
      left="50"
      width="200">
         <combo_box.item
-         label="My Last Location"
+         label="Last Location"
          name="MyLastLocation"
          value="last" />
         <combo_box.item
-         label="My Home"
+         label="Home"
          name="MyHome"
          value="home" />
     </combo_box>
@@ -259,7 +259,7 @@
 	 enabled_control="AvatarNameTagMode"
      control_name="RenderNameShowSelf"
      height="16"
-     label="My name"
+     label="Name"
      layout="topleft"
      left="35"
      name="show_my_name_checkbox1"
diff --git a/indra/newview/skins/default/xui/en/panel_preferences_sound.xml b/indra/newview/skins/default/xui/en/panel_preferences_sound.xml
index 8ade41f587..3250ee56b2 100644
--- a/indra/newview/skins/default/xui/en/panel_preferences_sound.xml
+++ b/indra/newview/skins/default/xui/en/panel_preferences_sound.xml
@@ -521,10 +521,10 @@
      height="16"
      layout="topleft"
      left_delta="-70"
-     name="My volume label"
+     name="Volume label"
      top_pad="4"
      width="200">
-        My volume:
+        Volume:
     </text>
       <slider_bar
         control_name="AudioLevelMic"
diff --git a/indra/newview/skins/default/xui/en/panel_side_tray.xml b/indra/newview/skins/default/xui/en/panel_side_tray.xml
index 6ef93406ec..685b4cb13d 100644
--- a/indra/newview/skins/default/xui/en/panel_side_tray.xml
+++ b/indra/newview/skins/default/xui/en/panel_side_tray.xml
@@ -26,6 +26,7 @@
     <panel /> <!-- dummy panel, never to actually be seen -->
   </sidetray_tab>
 
+<!-- Disabling because it's redundant and/or unwanted webvertising -AO
   <sidetray_tab
     name="sidebar_home"
     help_topic="sidebar_home"
@@ -43,11 +44,12 @@
         label="home"
       />
   </sidetray_tab>
+-->
 
   <sidetray_tab
     name="sidebar_me"
     help_topic="sidebar_me"
-    tab_title="My Profile"
+    tab_title="Profile"
     description="Edit your public profile and Picks."
     image="TabIcon_Me_Off"
     image_selected="TabIcon_Me_Selected"
@@ -135,7 +137,7 @@
   <sidetray_tab
     name="sidebar_inventory"
     help_topic="sidebar_inventory"
-    tab_title="My Inventory"
+    tab_title="Inventory"
     description="Browse your inventory."
     image="TabIcon_Things_Off"
     image_selected="TabIcon_Things_Selected"
@@ -154,7 +156,7 @@
   <sidetray_tab
     name="sidebar_appearance"
     help_topic="sidebar_appearance"
-    tab_title="My Appearance"
+    tab_title="Appearance"
     description="Change your appearance and current look."
     image="TabIcon_Appearance_Off"
     image_selected="TabIcon_Appearance_Selected"
diff --git a/indra/newview/skins/default/xui/en/panel_status_bar.xml b/indra/newview/skins/default/xui/en/panel_status_bar.xml
index 2f52ca660b..7e296b4866 100644
--- a/indra/newview/skins/default/xui/en/panel_status_bar.xml
+++ b/indra/newview/skins/default/xui/en/panel_status_bar.xml
@@ -51,7 +51,7 @@
      height="18"
      left="0" 
      name="balance"
-     tool_tip="My Balance"
+     tool_tip="Linden Dollar(L$) Balance"
      v_pad="4"
      top="0"
      wrap="false" 
diff --git a/indra/newview/skins/default/xui/en/strings.xml b/indra/newview/skins/default/xui/en/strings.xml
index f93fb91b6a..4caecf8858 100644
--- a/indra/newview/skins/default/xui/en/strings.xml
+++ b/indra/newview/skins/default/xui/en/strings.xml
@@ -1976,8 +1976,8 @@ Requests name of an avatar.  When data is available the dataserver event will be
 	<string name="Since Logoff"  value=" - Since Logoff" />
 
 	<!-- inventory folder -->
-	<string name="InvFolder My Inventory">My Inventory</string>
-	<string name="InvFolder My Favorites">My Favorites</string>
+	<string name="InvFolder My Inventory">Inventory</string>
+	<string name="InvFolder My Favorites">Favorites</string>
 	<string name="InvFolder Library">Library</string>
 	<string name="InvFolder Textures">Textures</string>
 	<string name="InvFolder Sounds">Sounds</string>
@@ -2003,7 +2003,7 @@ Requests name of an avatar.  When data is available the dataserver event will be
 	<string name="InvFolder favorite">Favorites</string>
 	<string name="InvFolder Current Outfit">Current Outfit</string>
 	<string name="InvFolder Initial Outfits">Initial Outfits</string>
-	<string name="InvFolder My Outfits">My Outfits</string>
+	<string name="InvFolder My Outfits">Outfits</string>
 	<string name="InvFolder Accessories">Accessories</string>
 
   <!-- are used for Friends and Friends/All folders in Inventory "Calling cards" folder. See EXT-694-->
@@ -2310,8 +2310,8 @@ Expected .wav, .tga, .bmp, .jpg, .jpeg, or .bvh
   <string name="MuteAvatar">Block</string>
   <string name="UnmuteObject">Unblock</string>
   <string name="UnmuteAvatar">Unblock</string>
-	<string name="AddLandmarkNavBarMenu">Add to My Landmarks...</string>
-	<string name="EditLandmarkNavBarMenu">Edit my Landmark...</string>
+	<string name="AddLandmarkNavBarMenu">Add to Landmarks...</string>
+	<string name="EditLandmarkNavBarMenu">Edit Landmark...</string>
 
 	<!-- menu accelerators -->
 	<string name="accel-mac-control">&#8963;</string>
@@ -2984,10 +2984,10 @@ If you continue to receive this message, contact the [SUPPORT_SITE].
 
   <!-- Navigation bar location input control.
        Strings are here because widget xml is not localizable -->
-  <string name="LocationCtrlAddLandmarkTooltip">Add to My Landmarks</string>
-  <string name="LocationCtrlEditLandmarkTooltip">Edit my Landmark</string>
+  <string name="LocationCtrlAddLandmarkTooltip">Add to Landmarks</string>
+  <string name="LocationCtrlEditLandmarkTooltip">Edit Landmark</string>
   <string name="LocationCtrlInfoBtnTooltip">See more info about the current location</string>
-  <string name="LocationCtrlComboBtnTooltip">My location history</string>
+  <string name="LocationCtrlComboBtnTooltip">Location history</string>
   <string name="LocationCtrlForSaleTooltip">Buy this land</string>
   <string name="LocationCtrlVoiceTooltip">Voice not available here</string>
   <string name="LocationCtrlFlyTooltip">Flying not allowed</string>