diff --git a/build_firestorm_win32.sh b/build_firestorm_win32.sh
index 64a8ff673e..f593e4fe0d 100644
--- a/build_firestorm_win32.sh
+++ b/build_firestorm_win32.sh
@@ -9,7 +9,7 @@ FALSE=1
 
 # If you have some other version of python installed other than 26, do not edit this file.
 # Add a line like this to ~/.bashrc:
-#	WINPYTHON="/cygdrive/c/path_to_your_python.exe"
+#	export WINPYTHON="/cygdrive/c/path_to_your_python.exe"
 # And then close and restart cygwin
 if [ -z $WINPYTHON ] ; then
 	WINPYTHON="/cygdrive/c/Python26/python.exe"
@@ -20,29 +20,190 @@ LOG="`pwd`/logs/build_win32.log"
 ### Global Variables
 ###
 
-WANTS_CLEAN=$TRUE
-WANTS_CONFIG=$TRUE
-WANTS_BUILD=$TRUE
-WANTS_PACKAGE=$TRUE
+WANTS_CLEAN=$FALSE
+WANTS_CONFIG=$FALSE
+WANTS_BUILD=$FALSE
+WANTS_PACKAGE=$FALSE
+WANTS_VERSION=$FALSE
+BTYPE="Release"
+CHANNEL="private-`hostname`"
 
 ###
 ### Helper Functions
 ###
 
-if [ "$1" == "--rebuild" ] ; then
-	echo "rebuilding..."
-	WANTS_CLEAN=$FALSE
-	WANTS_CONFIG=$FALSE
-elif [ "$1" == "--config" ] ; then
-	echo "configuring..."
-	WANTS_BUILD=$FALSE
-	WANTS_PACKAGE=$FALSE
-fi
+showUsage()
+{
+        echo
+        echo "Usage: "
+        echo "========================"
+        echo
+        echo "  --clean     : Remove past builds & configuration"
+        echo "  --config    : General a new architecture-specific config"
+        echo "  --version   : Update version number"
+        echo "  --rebuild   : Build, reusing unchanged projects to save time"
+        echo "  --chan [Release|Beta|Private] : Private is the default, sets channel"
+        echo "  --btype [Release|RelWithDebInfo] : Release is default, whether to use symbols"
+}
+
+getArgs()
+# $* = the options passed in from main
+{
+        if [ $# -eq 0 ] ; then
+              WANTS_CLEAN=$TRUE
+              WANTS_CONFIG=$TRUE
+              WANTS_BUILD=$TRUE
+              WANTS_VERSION=$TRUE
+              WANTS_PACKAGE=$TRUE
+              return
+        fi
+        
+        while getoptex "clean config version rebuild help chan: btype:" "$@" ; do
+        
+            case "$OPTOPT" in
+            clean)    WANTS_CLEAN=$TRUE;;
+            config)   WANTS_CONFIG=$TRUE;;
+            version)  WANTS_VERSION=$TRUE;;
+            rebuild)  WANTS_BUILD=$TRUE
+                      WANTS_VERSION=$TRUE
+                      WANTS_PACKAGE=$TRUE;;
+            chan)     CHANNEL="$OPTARG";;
+            btype)    BTYPE="$OPTARG";;
+            
+            help)     showUsage && exit 0;;
+            
+            -*)       showUsage && exit 1;;
+            *)        showUsage && exit 1;;            
+            esac
+        done
+        shift $[OPTIND-1]
+        if [ $OPTIND -le 1 ] ; then
+            showUsage && exit 1
+        fi
+}
+
+
+function getoptex()
+{
+  let $# || return 1
+  local optlist="${1#;}"
+  let OPTIND || OPTIND=1
+  [ $OPTIND -lt $# ] || return 1
+  shift $OPTIND
+  if [ "$1" != "-" -a "$1" != "${1#-}" ]
+  then OPTIND=$[OPTIND+1]; if [ "$1" != "--" ]
+  then
+        local o
+        o="-${1#-$OPTOFS}"
+        for opt in ${optlist#;}
+        do
+          OPTOPT="${opt%[;.:]}"
+          unset OPTARG
+          local opttype="${opt##*[^;:.]}"
+          [ -z "$opttype" ] && opttype=";"
+          if [ ${#OPTOPT} -gt 1 ]
+          then # long-named option
+                case $o in
+                  "--$OPTOPT")
+                        if [ "$opttype" != ":" ]; then return 0; fi
+                        OPTARG="$2"
+                        if [ -z "$OPTARG" ];
+                        then # error: must have an agrument
+                          let OPTERR && echo "$0: error: $OPTOPT must have an argument" >&2
+                          OPTARG="$OPTOPT";
+                          OPTOPT="?"
+                          return 1;
+                        fi
+                        OPTIND=$[OPTIND+1] # skip option's argument
+                        return 0
+                  ;;
+                  "--$OPTOPT="*)
+                        if [ "$opttype" = ";" ];
+                        then  # error: must not have arguments
+                          let OPTERR && echo "$0: error: $OPTOPT must not have arguments" >&2
+                          OPTARG="$OPTOPT"
+                          OPTOPT="?"
+                          return 1
+                        fi
+                        OPTARG=${o#"--$OPTOPT="}
+                        return 0
+                  ;;
+                esac
+          else # short-named option
+                case "$o" in
+                  "-$OPTOPT")
+                        unset OPTOFS
+                        [ "$opttype" != ":" ] && return 0
+                        OPTARG="$2"
+                        if [ -z "$OPTARG" ]
+                        then
+                          echo "$0: error: -$OPTOPT must have an argument" >&2
+                          OPTARG="$OPTOPT"
+                          OPTOPT="?"
+                          return 1
+                        fi
+                        OPTIND=$[OPTIND+1] # skip option's argument
+                        return 0
+                  ;;
+                  "-$OPTOPT"*)
+                        if [ $opttype = ";" ]
+                        then # an option with no argument is in a chain of options
+                          OPTOFS="$OPTOFS?" # move to the next option in the chain
+                          OPTIND=$[OPTIND-1] # the chain still has other options
+                          return 0
+                        else
+                          unset OPTOFS
+                          OPTARG="${o#-$OPTOPT}"
+                          return 0
+                        fi
+                  ;;
+                esac
+          fi
+        done
+        echo "$0: error: invalid option: $o"
+  fi; fi
+  OPTOPT="?"
+  unset OPTARG
+  return 1
+}
+
+function optlistex
+{
+  local l="$1"
+  local m # mask
+  local r # to store result
+  while [ ${#m} -lt $[${#l}-1] ]; do m="$m?"; done # create a "???..." mask
+  while [ -n "$l" ]
+  do
+        r="${r:+"$r "}${l%$m}" # append the first character of $l to $r
+        l="${l#?}" # cut the first charecter from $l
+        m="${m#?}"  # cut one "?" sign from m
+        if [ -n "${l%%[^:.;]*}" ]
+        then # a special character (";", ".", or ":") was found
+          r="$r${l%$m}" # append it to $r
+          l="${l#?}" # cut the special character from l
+          m="${m#?}"  # cut one more "?" sign
+        fi
+  done
+  echo $r
+}
+
+function getopt()
+{
+  local optlist=`optlistex "$1"`
+  shift
+  getoptex "$optlist" "$@"
+  return $?
+}
+
 
 ###
 ###  Main Logic
 ### 
 
+MAIN_START_TIME=`date +%s`
+getArgs $*
+
 path=$WINPATH:/usr/local/bin:/usr/bin:/bin
 if [ ! -f "$WINPYTHON" ] ; then
 	echo "ERROR: You need to edit .bashrc and set WINPYTHON at the top to point at the path of your windows python executable."
@@ -58,27 +219,27 @@ fi
 
 if [ $WANTS_CONFIG -eq $TRUE ] ; then
 	mkdir -p ../logs > /dev/null 2>&1
-	$WINPYTHON develop.py -G vc80 -t Release configure -DPACKAGE:BOOL=ON -DLL_TESTS:BOOL=OFF  2>&1 | tee $LOG
+	$WINPYTHON develop.py -G vc80 -t $BTYPE configure -DPACKAGE:BOOL=ON -DLL_TESTS:BOOL=OFF -DVIEWER_CHANNEL:STRING=Firestorm-$CHANNEL -DVIEWER_LOGIN_CHANNEL:STRING=Firestorm-$CHANNEL 2>&1 | tee $LOG
 	mkdir -p build-vc80/sharedlibs/RelWithDebInfo
 	mkdir -p build-vc80/sharedlibs/Release
 	cp fmod.dll ./build-vc80/sharedlibs/RelWithDebInfo
 	cp fmod.dll ./build-vc80/sharedlibs/Release
 fi
 
-if [ $WANTS_BUILD -eq $TRUE ] ; then
-	echo -n "Setting build version to "
-	buildVer=`hg summary | grep parent | sed 's/parent: //' | sed 's/:.*//'`
+if [ $WANTS_VERSION -eq $TRUE ] ; then
+    echo -n "Setting build version to "
+	buildVer=`hg summary | grep parent | sed 's#parent: ##' | sed 's#:.*##'`
 	echo "$buildVer."
 	cp llcommon/llversionviewer.h llcommon/llversionviewer.h.build
-	trap "mv llcommon/llversionviewer.h.build llcommon/llversionviewer.h" INT TERM EXIT
 	sed -e "s#LL_VERSION_BUILD = [0-9][0-9]*#LL_VERSION_BUILD = ${buildVer}#"\
 		llcommon/llversionviewer.h.build > llcommon/llversionviewer.h
+fi
 
-
+if [ $WANTS_BUILD -eq $TRUE ] ; then
 	echo "Building in progress. Check $LOG for verbose status."
-	$WINPYTHON develop.py -G vc80 -t Release build  2>&1 | tee -a $LOG | grep Build
+	$WINPYTHON develop.py -G vc80 -t $BTYPE build  2>&1 | tee -a $LOG | grep Build
 	trap - INT TERM EXIT
-	mv llcommon/llversionviewer.h.build llcommon/llversionviewer.h
+	mv -f llcommon/llversionviewer.h.build llcommon/llversionviewer.h
 	echo "Complete"
 fi
 popd > /dev/null